Colgate has collaborated with seven-year-old musical prodigy Miles Bonham to create an original song called “Brushin’ My Teeth.” With his impressive musical talents and a whopping 2.3 million Instagram followers, Miles showcases his skills by playing eight different instruments and providing a behind-the-scenes look into his song creation process. Earlier this year, Miles gained viral fame by creating a beat using only his Colgate toothbrush. Inspired by his talent, Colgate decided to partner with Miles and transform his beat into a catchy two-minute song. The composition incorporates sounds from Colgate’s innovative oral care products and aims to entertain while encouraging kids to adhere to the recommended two-minute brushing routine. This collaboration reflects Colgate’s commitment to promoting healthy habits and making oral care enjoyable.
Jen Caballero, senior director of oral care at Colgate-Palmolive, expressed her excitement about the collaboration, stating, “The Colgate team is thrilled to be part of Miles’ catchy tune created using sounds from our products. Partnering with Miles allows us to share this infectious song with everyone, making the whole twice-daily teeth-brushing routine a lot more fun!”
To join in on the fun, listeners can enjoy the full song “Brushin’ My Teeth” exclusively on Spotify. Colgate has also created a custom toothbrushing playlist called “2 Mins 2 Fresh,” featuring the song. Additionally, Miles provides a behind-the-scenes look at his process of creating the original track on his Instagram account, @milesmusickid.
Colgate-Palmolive is a caring and innovative growth company that focuses on oral care, personal care, home care, and pet nutrition. Their products are sold in over 200 countries and territories under various brands. Colgate is known for its commitment to sustainability, community well-being, and promoting children’s oral health through initiatives like the Colgate Bright Smiles, Bright Futures program. To learn more about Colgate’s global business and their dedication to building a future to smile about, visit www.colgatepalmolive.com.