On Giving Tuesday, Firefly, a prominent provider of children’s oral care solutions, is making a noteworthy contribution by donating 775,000 toothbrushes to Baby2Baby, a national nonprofit organization dedicated to providing essential items to children in poverty. This generous donation, valued at over $2.5 million, highlights Firefly’s commitment to promoting healthy oral care habits and positively impacting children’s well-being.
Firefly is renowned for its innovative range of oral care products, which include brushes, rinses, and pastes designed to encourage healthy habits in children. By incorporating imagination, fun, and games into the bathroom experience, Firefly ensures that developing these habits is not only educational but also enjoyable. Their products feature captivating light-up elements, vibrant flavors, and beloved characters, making oral care engaging and fun for kids. Firefly is a subsidiary of Perrigo Company plc, a trusted provider of self-care products.
Baby2Baby, led by co-CEOs Kelly Sawyer Patricof and Norah Weinstein, is a remarkable organization that has distributed over 375 million items to children in need over the past 12 years. Their recipients include children in homeless shelters, domestic violence programs, foster care, hospitals, underserved schools, and those affected by disasters. Baby2Baby’s unique model, which integrates impact, innovation, and influence, has earned them recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies list and praise from TIME Magazine as one of the most influential companies in 2023.
Mary Madryga, Brand Manager at Firefly, expressed the company’s commitment to supporting Baby2Baby’s mission. She emphasized the importance of oral care in nurturing children’s health and well-being and highlighted the donation of 775,000 toothbrushes as a testament to Firefly’s dedication to improving children’s lives and promoting healthy habits from an early age. Firefly is honored to collaborate with Baby2Baby and contribute to their invaluable work.
The donation of 775,000 toothbrushes from Firefly will be distributed over the next two years to align with Baby2Baby’s mission of providing essential items to children in poverty. This significant contribution will help ensure that these children have the critical items they need and deserve.
Firefly is committed to promoting healthy oral care habits for children through their range of products. Their portfolio of brushes, rinses, and pastes brings imagination, fun, and games into the bathroom, making the development of healthy habits amusing and enjoyable. With features like dazzling light-up elements, vibrant flavors, and beloved characters, Firefly helps children build strong oral care habits that last a lifetime. Firefly is owned by Perrigo Company plc, a reputable provider of quality and affordable self-care products.
To learn more about Firefly and their products, please visit www.fireflytoothbrush.com.
Baby2Baby is a national nonprofit organization that provides children living in poverty with essential items such as diapers, formula, clothing, and other basic necessities. They have served over one million children across all 50 states.
Led by Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, Baby2Baby has distributed over 375 million items in the past 12 years, making them the leading organization of their kind. Their beneficiaries include children in homeless shelters, domestic violence programs, foster care, hospitals, underserved schools, and those affected by disasters.
Baby2Baby’s innovative model, which seamlessly integrates impact, innovation, and influence, has earned them recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies list. They have also received praise from TIME Magazine as one of the most influential companies in 2023.
To learn more about Baby2Baby and their work, please visit www.baby2baby.org.