The charity, The Charlie Waller Trust, has been praised for its creative fundraising campaign that aims to shed light on the mental health struggles faced by young people. The campaign featured an animated video in which children shared their personal experiences and highlighted the support provided by the trust during difficult times. The video’s success led to over £60,000 raised as part of the Big Give challenge, an organization that matches charitable donations. Impressed by the animation, Big Give also awarded the charity with a generous £1,000 donation.
The video was submitted as part of the Big Give’s Christmas Challenge, a week-long event held in December. The trust emerged as the winner of the Best UK Charity award, much to the delight of Clare Stafford, the chief executive of Charlie Waller. She expressed her gratitude for the recognition and credited the entire team for their hard work during the challenge.
The Charlie Waller Trust was established by the parents of Charlie Waller, who tragically took his own life at the age of 28 in 1997. Charlie had been battling depression and felt overwhelmed by his struggles. In response to this devastating loss, the trust has been tirelessly working towards educating young people about mental health and well-being, with the aim of providing them with the necessary support and resources.
The animated video created by the charity features a white character that gradually transforms into orange as it collects coins of support and advice. Real children and young people lend their voices to the character, sharing their personal stories and emphasizing how the trust has been there for them in various situations.
The recognition received by The Charlie Waller Trust serves as a testament to their commitment in raising awareness and offering support to young people facing mental health challenges. Through their innovative fundraising campaign, the trust has not only captured the public’s attention but has also successfully generated funds to further their mission. The impact of their work extends beyond monetary value, as it brings hope and solidarity to those grappling with mental health issues.